Using SEO to increase app installations

Mobile app marketing is not what it used to be, SEO is not what it used to be. The lines between various platforms in the digital world have all but blurred. When we say SEO can also be used to boost your mobile app marketing plan, you need not be surprised.

90% of your user’s time is spent using apps, according to Smart Insights; it is no wonder conversion rates from mobile apps are topping even those from mobile websites.

A holistic mobile app marketing strategy needs to be employed so that it is your app that is discoverable and not your competitor’s app. Better discoverability will lead to more installations; more installations equal to more users spending their time and money on your app.

For this purpose, the best mobile app marketing companies make sure they are executing mobile app marketing services that cover all the bases – including SEO.

If the reasons above aren’t enough to convince you about the importance of merging SEO in mobile app marketing campaigns, consider this: app installation suggestions are shown organic search results on Google. The algorithm will consider the content of your app the way it would consider the content of any website. Therefore, the same rule applies to mobile apps: use SEO in order to be discoverable through organic search results.

(Worried you don’t have the expertise? A mobile app marketing agency could help you on that front.)

The importance of SEO for apps has been established. Now it is time to merge app store optimization and search engine optimization.
Since the algorithm that ranks apps in the app store is not the same as that in Google search results, an app that ranks as top in app store search results does not necessarily rank top in organic search engine results.

Tried and approved by the top app marketing companies, you should integrate the following SEO practices with ASO to get the best results:

  • Build a landing page

Set up a landing page or a microsite for your mobile app in order to direct more traffic. Include keyword infused content and relevant information so that when the search engine directs traffic to you, your site is able to retain it.  Build strong backlinks to further strengthen and nurture your SEO strategy.

  • Keyword research

The whole foundation of SEO is built upon keywords. If your keywords aren’t strong, the foundations of your SEO will not be strong. Make sure to do a thorough keyword research.

Don’t have the tools? An app marketing agency can help.

  • Higher ratings

Prompts that ask users for their ratings and reviews are a good way to get your app rated. To get a high rating, schedule these prompts when the user is most likely to be happy with your app.
Mind you, search engines consider these ratings when ranking your app.

Follow these practices and see the results!

 

 

 

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