Using SEO to increase app installations

Mobile app marketing is not what it used to be, SEO is not what it used to be. The lines between various platforms in the digital world have all but blurred. When we say SEO can also be used to boost your mobile app marketing plan, you need not be surprised.

90% of your user’s time is spent using apps, according to Smart Insights; it is no wonder conversion rates from mobile apps are topping even those from mobile websites.

A holistic mobile app marketing strategy needs to be employed so that it is your app that is discoverable and not your competitor’s app. Better discoverability will lead to more installations; more installations equal to more users spending their time and money on your app.

For this purpose, the best mobile app marketing companies make sure they are executing mobile app marketing services that cover all the bases – including SEO.

If the reasons above aren’t enough to convince you about the importance of merging SEO in mobile app marketing campaigns, consider this: app installation suggestions are shown organic search results on Google. The algorithm will consider the content of your app the way it would consider the content of any website. Therefore, the same rule applies to mobile apps: use SEO in order to be discoverable through organic search results.

(Worried you don’t have the expertise? A mobile app marketing agency could help you on that front.)

The importance of SEO for apps has been established. Now it is time to merge app store optimization and search engine optimization.
Since the algorithm that ranks apps in the app store is not the same as that in Google search results, an app that ranks as top in app store search results does not necessarily rank top in organic search engine results.

Tried and approved by the top app marketing companies, you should integrate the following SEO practices with ASO to get the best results:

  • Build a landing page

Set up a landing page or a microsite for your mobile app in order to direct more traffic. Include keyword infused content and relevant information so that when the search engine directs traffic to you, your site is able to retain it.  Build strong backlinks to further strengthen and nurture your SEO strategy.

  • Keyword research

The whole foundation of SEO is built upon keywords. If your keywords aren’t strong, the foundations of your SEO will not be strong. Make sure to do a thorough keyword research.

Don’t have the tools? An app marketing agency can help.

  • Higher ratings

Prompts that ask users for their ratings and reviews are a good way to get your app rated. To get a high rating, schedule these prompts when the user is most likely to be happy with your app.
Mind you, search engines consider these ratings when ranking your app.

Follow these practices and see the results!

 

 

 

Moving everything to Cloud: Benefits & Consequences

“Information is power”. This well-known phrase may sound topical and even too bombastic if we talk about day to day life (both personal & professional). However, we all agree that whether its personal or professional activity, data needs to be handled, and that the success or failure of a task depends on the quality, security, and availability of this information.

 

Without any doubt, cloud computing is a booming technology which is moving faster and becoming dominant method of delivering computer services.  Both large and small businesses are realizing its importance, empowerment comes with cloud computing, experts say. But as we all know, there are two sides of a coin and there is nothing as free lunch, cloud computing along with having some serious benefits comes with a set of consequences that can be a serious concern for organizations. Here in this article, we’ve described possible benefits and consequences that an organization should consider before shifting to the cloud.

 

 

Cloud Computing: Benefits

Access While Moving: One benefit of shifting to cloud is that you can easily access your data even if you are not present in your cramped office cubicle. With cloud computing, you can access your data using iPads, mobile or any other computer device.  If you have a strong and reliable internet connection, no one can stop you from accessing your data.  Cloud centralizes entire data so that we could access it easily without depending on the hardware or software.

 

Cost Efficient: If you want to save money, move to cloud computing. With this technology, you can save excessive amount of money that you usually spend on maintaining your hardware and software.  When you are on cloud, you don’t have to worry about buying a new software or spending money on licensing, installation and up-gradation.

 

 

Data Recovery: With cloud computing, you don’t have to worry about restoring data or taking any backups because vendors make sure that your data automatically gets backed up and remain safe – always.

 

Limitless Storage: Cloud computing provides you unlimited storage, meaning you no longer have to buy new servers, machines, and other types of storage devices.

 

Cloud Computing: Consequences

No internet No access: Having no access to data in absence of internet is possibly one of the biggest handicaps of cloud computing.  If you have no or poor internet connection, you can’t use cloud, even an hour of downtime can cause you a lot.

 

Security Issues: Vendors around the globe are using latest technology to satisfy security needs of the clients. But remember, advanced technology gives newer and better opportunities to hackers to steal confidential data. Because data is always on internal servers, there is higher risk of hacking.

 

Customer Support: Over the years vendors have tried to improve when it comes to giving customer support. Client’s complaints’ have considerably gone down but it still can’t be ignored. If you are in a business that requires quick responses then you should ensure constant access to technical support team – low level of support can cost you a lot.

 

Different Formats: Remember, a wise choice can help you touch the sky.  There are various cloud service providers that use different data formats and application that restricts you from easily transferring the data. Due to different formats, you may get stuck while transferring. Therefore, before selection, the vendor ensures if he is using industry APIs and provides easy data extraction.

 

The decision is yours if you believe; the weight of benefits is higher than the consequences, then you should defiantly move everything to cloud.

Reasons why you should invest in a delivery app

Reason 1:

The Alcoholic Drinks market will reach $184,076 million in 2021.

Beer and wine are a must in many parties, gatherings, and even events. The market worth has always been high and true to its nature, it will see a robust growth in the future too. Whether this is a good or bad thing is another debate, but we all can see Alcohol delivery app get the most benefits from here.

Reason 2:

In 2017, the online delivery is worth $11 billion, and of that figure about two thirds of orders are for – you guessed that right – pizza!

Pizza has the power to rock the world, and our emotions. With the market worth showing promising figures, we would say companies not in investing in pizza delivery app or even third party on demand economy apps do so at their own risk.

 

Reason 3:

From 2018 to 2020 the offline delivery market is to fall by 7.6%, and online food delivery service market will grow by 14.9%.

Food delivery apps like uber are sure contributors this growth. More and more people are turning to the ease of ordering online with minimum interaction or talking as compared to calling and ordering, or going to the restaurant for takeout. Takeout is comfort food, and after the days toil people want to just relax with minimum – if any – interaction.

 

A ripe opportunity to harvest.

 

 

 

Reason 4:

US online grocery spending could be a $100 billion dollars by 2025.

These figures are not and should not be surprising. If we can order pizza online then why not grocery delivery services like a grocer delivery app?

As people and stores alike become more and more tech savvy, this was bound to happen. Mobile phones are not what they were before; stores and people alike want to make most of this opportunity.

 

What is your business waiting for?

Reason 5:

Delivery apps have loyal customers

Let it be a package delivery app or a food delivery service app; the hunt for the best delivery app continues. And what happens when people do find an all inclusive platform? They stick to it. Give the people something they find useful or like and they will remain loyal to it. Your app is like a digital version of real estate property on the consumer’s phone. Once it’s there, it is there – unless you give them reason to remove it.

Reason 6:

63% of on demand delivery app workers are content with their jobs, and 81% intend to continue this line of work for the next year.

Labor and delivery app provide opportunities for people using them and people working for them, alike. People want to find the best food delivery app to work for and earn quick cash whenever they want. The stat above clearly shows us many individuals are already taking advantage of this opportunity, and are getting the job flexibility they desire.

 

 

 

 

Identifying your industry influencer

The marketing playing field changes swiftly and surely; to survive companies and businesses must catch up with it. Since marketing is all about promoting and selling services, it is crucial to identify key players first. By “key player” we do not mean the competitors only – social media influencers too.

Thus, we come to the next point: influencer marketing and why you should bother with it.

As any of the influencer marketing companies will tell you, the first step is to understand the importance of this exercise and what it will mean for your bottom line. What better way to know this than to look at a few figures that will provide undeniable evidence?

  • 48% of marketers intend to increase their budget for this particular type of marketing. on the same note, 56% are in agreement that influencer marketing can have a positive impact on people about your brand. (eMarketer)
  • 51% of marketers believe leads acquired through this form of marketing are better, and it generates 11X more ROI than other typical forms.

 

With the point being established that social influencer marketing is paramount, we come to the meat of this article: how to identify the players.

Define the perfect influencer

 

First thing first, identify the boundaries that would encompass the right type of internet celebrity for you. This also includes the selection of suitable influencer marketing platforms to execute your campaign on.

For example, the first step is to identify who fits your industry niche. If your industry is related to health care or medicinal products, you wouldn’t want to ask a beauty blogger to endorse your brand. It will just not make sense.

 

Similarly, the person in question will have to have a large audience reach too.

Furthermore, how well your chosen person is able to execute the campaign and bring profitable results should also be considered. We come full circle here because this depends on how well the influencer fits your industry.

 

 

Keeping an eye out on social media

Social media is the main platform for executing your campaign. It the medium from where influencers are selected and it is the channel through which they will communicate to their followers.

 

Keeping an eye out through methods such as research hashtags, Google Alerts, and so on. Keep tuned in to the conversation so that you know who is active in your field and who is a potential candidate. 

Found the right candidate? Build a long-term relationship with them and get on with the next step of influencer marketing!

 

Use tools

For a definitive strategy, tools are needed. These can be an influencer marketing agency, influencer marketing software, or an influencer search engine that lets you sift through a whole database of potential ambassadors for your brand.

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