Mobile app marketing is not what it used to be, SEO is not what it used to be. The lines between various platforms in the digital world have all but blurred. When we say SEO can also be used to boost your mobile app marketing plan, you need not be surprised.

90% of your user’s time is spent using apps, according to Smart Insights; it is no wonder conversion rates from mobile apps are topping even those from mobile websites.

A holistic mobile app marketing strategy needs to be employed so that it is your app that is discoverable and not your competitor’s app. Better discoverability will lead to more installations; more installations equal to more users spending their time and money on your app.

For this purpose, the best mobile app marketing companies make sure they are executing mobile app marketing services that cover all the bases – including SEO.

If the reasons above aren’t enough to convince you about the importance of merging SEO in mobile app marketing campaigns, consider this: app installation suggestions are shown organic search results on Google. The algorithm will consider the content of your app the way it would consider the content of any website. Therefore, the same rule applies to mobile apps: use SEO in order to be discoverable through organic search results.